It’s Not Too Early: The Best Holiday Campaigns Start in September
As the holiday season approaches, now is the perfect time to start planning your holiday billboard advertising campaign. At Lind Media Company, we specialize in delivering high-impact advertising solutions across Ohio and beyond—and we know that timing, messaging, and creative execution are everything during this busy season.
To help your brand stand out in the crowd (and on the roadside), here are some essential billboard advertising tips for the holidays—including what to do and what to avoid!
✅ What to Do
Start Early: Holiday shoppers start early—and so should you. Secure your billboard locations and lock in your campaign schedule now. The earlier you reserve your space, the better your chances of landing locations that work for your holiday campaign needs!
Focus on Local Reach: If you’re a local business, billboard advertising is one of the most effective ways to stay top-of-mind. Lind Media’s strategic billboard placements in Ohio ensure that your message reaches the right audience at the right time—right in your own backyard and beyond!
Keep Messaging Simple & Cheerful: Use short, bold holiday-themed messaging that’s easy to read from a distance. Think festive, warm, and memorable.
Tip: A strong call-to-action like “Shop Local,” “Limited Time Offer,” or “Visit Us Today” can drive real results.
Use Seasonal Visuals: Snowflakes, holiday lights, gift boxes, and festive colors—these visual cues can instantly connect with consumers. Work with our in-house creative team to design eye-catching holiday billboard creatives that resonate.
Leverage Digital Billboard Flexibility: Have last-minute offers or countdown promotions? Our digital billboard inventory allows for quick updates and dynamic messaging—perfect for time-sensitive holiday campaigns.
❌ What Not to Do
Don’t Wait Until November: Waiting too long could limit your options. The holiday season is one of the busiest times for billboard advertising. Act now to secure top locations and avoid getting boxed out of key markets.
Avoid Cluttered Designs: Too much text, small fonts, and overly complex graphics can ruin a good campaign. If people can’t read your ad while driving by, it won’t work. Less is more on a billboard.
Don’t Go Off-Brand: Yes, it’s the holidays—but that doesn’t mean your branding should take a backseat. Keep your logo, colors, and brand tone consistent across all marketing channels, including your OOH ads.
Avoid Generic Messaging: “Happy Holidays” is nice—but it doesn’t convert. Your billboard should have a purpose: drive traffic, promote a deal, or encourage a specific action. Be intentional with your holiday campaign.
Let’s Make Spirits Bright – With Better Billboard Campaigns
At Lind Media Company, we’ve helped businesses of all sizes light up the holidays with effective billboard advertising. Whether you’re launching a holiday sale, a year-end clearance, or just spreading festive cheer, we’re here to help you reach more people with the power of outdoor advertising!
Ready to plan your holiday campaign? Contact us today to start your holiday campaign!
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