Tag: event marketing

Planning Your First Billboard Campaign – Steps for Success!

Posted on by Grant Griggs
Utilizing billboards is an effective way to get your brand in front of thousands of viewers fast - not only that, but setting up your campaign is pretty easy, too!
Utilizing billboards is an effective way to get your brand in front of thousands of viewers fast – not only that, but setting up your campaign is pretty easy, too!

An Introduction To Billboard Advertising

Ready to make your brand stand out with billboard advertising? Great choice! Billboards are one of the most effective forms of advertising available, giving you the power to reach thousands of people every day, strengthen brand recognition, and make a bold impact in your community. If you’re new to billboard campaigns, the process may seem overwhelming at first—but with the right strategy, it’s simple and rewarding.

At Lind Media Company, we specialize in helping businesses of all sizes plan successful billboard campaigns. Here’s a step-by-step guide to get you started!

Step 1: Set Your Budget

Every strong advertising campaign begins with a clear budget. A good rule of thumb is to dedicate about one-third of your overall marketing spend to outdoor advertising. This ensures your brand gets meaningful visibility while leaving room for other marketing channels.

But Billboard advertising is flexible, and we’ve worked with businesses both large and small to craft impactful billboard strategies with a variety of budget allocations. Whether you’re starting with a single digital billboard or running a multi-location campaign, setting your budget upfront just helps ensure the right plan for your needs.

Step 2: Define Your Goals

Ask yourself: What do I want to achieve with this campaign?

  • Do you want to increase local brand awareness and stay top-of-mind in your community?
  • Or are you aiming to expand into new markets and attract new customers?

Your goals not only shape your message and design, they also help our experienced account executives create a smart billboard location plan. With our rotational billboards, your ad can move across multiple high-traffic boards in your local market for maximum visibility, or rotate between markets to help you break into new territories. This flexibility ensures your campaign works exactly where it will make the biggest impact!

Step 3: Craft Your Message

Once your goals are clear, it’s time to create your message. Remember, drivers only have a few seconds to notice and understand your billboard, so your wording needs to be simple, powerful, and memorable.

Best practices for billboard messaging:

  • Focus on a single idea (a product, promotion, or brand awareness).
  • Keep it short—seven words or fewer is ideal.
  • Use bold, memorable language people can recall after driving by.
  • Humor can be effective, as long as it fits your brand.

Think of your billboard as the headline of your marketing campaign—it grabs attention and sparks curiosity, while your website, store, or social channels provide the full story.

Step 4: Design for Impact!

Your billboard design is just as important as your message. Clean, bold designs always outperform cluttered ones.

These are great examples of what to do and what not to do when designing your billboard - simplicity is key!
These are great examples of what to do and what not to do when designing your billboard – simplicity is key!

Tips for effective outdoor advertising design:

  • Stick with one striking image or graphic that reinforces your message.
  • Use high-contrast colors so your text is easy to read.
  • Incorporate brand colors, logos, or taglines for instant recognition.
  • Choose large, legible fonts designed to be read from a distance.

Ready to Launch?

Your first billboard campaign doesn’t have to be stressful. By setting a budget, defining clear goals, crafting a strong message, and keeping your design simple, you’ll be on your way to creating a campaign that drives real results.

And you don’t have to do it alone. Our account executives bring extensive experience in billboard advertising strategy and will be there every step of the way—from planning your campaign to selecting the best billboard locations and answering any questions along the journey. With our expertise and reliable support, you can launch your campaign with confidence knowing your brand is in good hands.

Ready to plan your first campaign? Contact us today to start!

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Billboard Advertising for the Holidays: What to Do (& What Not to Do)

Posted on by Grant Griggs
an example of holiday billboard advertising done right!
The above depicts a great example of holiday billboard advertising done right!

It’s Not Too Early: The Best Holiday Campaigns Start in September

As the holiday season approaches, now is the perfect time to start planning your holiday billboard advertising campaign. At Lind Media Company, we specialize in delivering high-impact advertising solutions across Ohio and beyond—and we know that timing, messaging, and creative execution are everything during this busy season.

To help your brand stand out in the crowd (and on the roadside), here are some essential billboard advertising tips for the holidays—including what to do and what to avoid!

✅ What to Do

Start Early: Holiday shoppers start early—and so should you. Secure your billboard locations and lock in your campaign schedule now. The earlier you reserve your space, the better your chances of landing locations that work for your holiday campaign needs!

Focus on Local Reach: If you’re a local business, billboard advertising is one of the most effective ways to stay top-of-mind. Lind Media’s strategic billboard placements in Ohio ensure that your message reaches the right audience at the right time—right in your own backyard and beyond!

Keep Messaging Simple & Cheerful: Use short, bold holiday-themed messaging that’s easy to read from a distance. Think festive, warm, and memorable.

Tip: A strong call-to-action like “Shop Local,” “Limited Time Offer,” or “Visit Us Today” can drive real results.

Use Seasonal Visuals: Snowflakes, holiday lights, gift boxes, and festive colors—these visual cues can instantly connect with consumers. Work with our in-house creative team to design eye-catching holiday billboard creatives that resonate.

Leverage Digital Billboard Flexibility: Have last-minute offers or countdown promotions? Our digital billboard inventory allows for quick updates and dynamic messaging—perfect for time-sensitive holiday campaigns.

❌ What Not to Do

Don’t Wait Until November: Waiting too long could limit your options. The holiday season is one of the busiest times for billboard advertising. Act now to secure top locations and avoid getting boxed out of key markets.

Avoid Cluttered Designs: Too much text, small fonts, and overly complex graphics can ruin a good campaign. If people can’t read your ad while driving by, it won’t work. Less is more on a billboard.

Don’t Go Off-Brand: Yes, it’s the holidays—but that doesn’t mean your branding should take a backseat. Keep your logo, colors, and brand tone consistent across all marketing channels, including your OOH ads.

Avoid Generic Messaging: “Happy Holidays” is nice—but it doesn’t convert. Your billboard should have a purpose: drive traffic, promote a deal, or encourage a specific action. Be intentional with your holiday campaign.

Let’s Make Spirits Bright – With Better Billboard Campaigns

At Lind Media Company, we’ve helped businesses of all sizes light up the holidays with effective billboard advertising. Whether you’re launching a holiday sale, a year-end clearance, or just spreading festive cheer, we’re here to help you reach more people with the power of outdoor advertising!

Ready to plan your holiday campaign? Contact us today to start your holiday campaign!

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How Billboards Drive Tourism & Attract More Visitors

Posted on by Grant Griggs

Why Outdoor Advertising Is a Powerful Tool for Tourism Marketing

When it comes to tourism marketing, few tools are as effective as outdoor advertising. Billboards boost visibility in a way that no digital ad can match — and that visibility is exactly what attracts travelers.

Whether you’re promoting a weekend festival, a historic attraction, or a cozy place to stay, billboards are one of the best ways to reach tourists already on the move. Positioned along highways, scenic routes, and near key attractions, they deliver your message in real time, right where decisions are being made.

Why Outdoor Advertising Works

Unlike digital ads that can be skipped, blocked, or forgotten, billboards are a 24/7 presence. They reach drivers during their journeys, inspiring spontaneous visits and reinforcing travel plans.

A colorful billboard for a lakeside resort or a bold reminder about a seasonal event can catch a traveler’s attention and spark action. These visual impressions drive awareness and often result in increased foot traffic, bookings, and meaningful economic impact for local communities.

Real-World Success: The Blood Prison Campaign

At Lind Media Company, we’ve seen firsthand how effective billboard advertising is for tourism.

A standout example is our work with the Ohio State Reformatory, home to the nationally recognized haunted attraction, Blood Prison. With a short seasonal window and strong competition, the organization turned to Lind Media for maximum visibility.

“The Blood Prison campaign with Lind Media was a huge success, leading to a noticeable increase in business!”
— Ohio State Reformatory

By strategically placing eye-catching billboards near population centers and high-traffic routes, we helped generate strong brand awareness. This visibility translated into increased attendance, proving that well-executed outdoor advertising can directly impact tourism outcomes.

Tourism Needs Exposure – Billboards Deliver It

Tourism thrives on visibility. If potential visitors aren’t aware of your destination, they simply won’t plan a visit — no matter how appealing your offering is.

Billboards address that challenge with round-the-clock visibility. Unlike a social media post that disappears after a few hours or a digital ad that’s easily skipped, a billboard is always on — during weekdays, weekends, and holidays, in all types of weather.

This constant exposure keeps your destination top of mind, especially for attractions that operate year-round or have recurring events. For tourism marketers, this kind of lasting visibility is invaluable.

How Billboards Support Your Entire Marketing Strategy

Billboards work best when they’re part of a larger marketing strategy. A visitor might first learn about your destination through a billboard and later look you up online. That initial exposure helps build brand credibility before they’ve even clicked a link.

Conversely, someone might discover your brand through social media or a digital ad, and then spot your billboard later while traveling. That physical reinforcement adds trust and makes your destination feel more real and established. In both directions, billboards play a key role in moving people from interest to action.

Lind Media: Your Tourism Marketing Partner

At Lind Media, we’re more than just a billboard provider. We’re committed partners in the success of local tourism, helping communities, events, and small businesses stand out with bold, effective outdoor advertising.

If your goal is to increase awareness, drive traffic, and put your destination on the map, we’re here to help make that happen — with billboard placements that get noticed and campaigns designed to convert curiosity into visits.

Let’s put your destination on the map. Contact Lind Media Company today and let’s get your message on the road!

Ready To Advertise?

Create a Campaign
Request Info

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